Carnamic has 8 locations and over $200 million in annual revenue. In 2009, he founded Carnamic, a group of new and pre-owned auto dealerships in Northern California. The solution to that is end-to-end online used car sales with a no-contact test drive and the ability to close the deal in the consumer's own driveway.SAN FRANCISCO, J(GLOBE NEWSWIRE) - Shift (Nasdaq: SFT) today announced that its Board of Directors has appointed Ayman Moussa as Chief Executive Officer and a member of the Board, effective immediately June 9, 2023.Īyman Moussa is an automotive entrepreneur and CEO with over 20 years of industry experience and leadership. I don't want to sit in the room with three people for an hour or four hours." So what we've heard is ultimately people are like, I don't feel physically safe anymore going into that retail environment. "That's particularly problematic in the COVID era. "You know, 99.9% of dealers make you still go to physical retail and force you to sit in the backroom with the finance manager for four hours and do the thing that I said I was scared of," Russell said. That dislike and discomfort have been multiplied by the fear of coronavirus. Surveys demonstrate that car-buyers dislike the typical in-dealership sales process that can be lengthy and uncomfortable. "We wanted to eliminate that concept, so it is a no-haggle one-price, you can trust it, you know that you're getting a good deal, and you don't have to deal with haggling less than the next person." "As I mentioned, one of the things that made me nervous about buying cars before was this idea of 'if I'm not the best negotiator will I get the best price?'" Russell said. Shift’s answer to that is no-negotiation pricing. "That's the thing that I personally always wanted, and that's what we've worked really hard to create and perfect."īeyond the fear of getting a "lemon," which is largely answered by the warranty and return policy, used-car buyers also have a nagging fear of paying way too much and being taken advantage of. "It's kind of like new-car peace of mind with used-car pricing," Russell said. To contribute to the buyer's trust each vehicle purchased is covered by a 30-day mechanical warranty and a five- or seven-day return policy, no questions asked.
When the no-contact test drive concludes the customer can complete the purchase right then and there using a propriety iPad-based program. That is a logical extension of where things were headed but really applicable in a world looking to avoid spread of the COVID virus." "So you can go end to end, start your shopping journey online and test drive and buy the car all with no contact. "We disinfect it, wipe it all down, and then let you test drive it on your own without a Shift concierge in the car," Russell said. Once the customer identifies the car on the website or app, it is delivered to the shopper's home, and they can test drive it with the peace of mind that it will be safe for them.
Shift's latest innovation is what it calls the Shift Test Drive, the opportunity for the potential car-buyer to drive a vehicle of interest before purchase and do it in a no-contact way. by Justin Sullivan/Getty Images) Getty Images
Near empty public transportation indicates consumers' renewed desire to have personal cars.
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