#Warroom twitter for free#
Of these, the most prominent in the war room have been investors-cum-podcasters Jason Calacanis and David Sacks, who both share Musk’s penchant for free speech and have built up sizeable followings on Twitter itself. It marked a new phase for Twitter, characterised by the new owner teaming up with loyal associates and acolytes.
He also changed his title on his profile to “Chief Twit”. According to regulatory filings, Musk is now chief executive of the company, and has dissolved the board – a move he insisted was “temporary”. Musk’s first step after taking the reins was to fire many of Twitter’s senior leadership, including chief executive Parag Agrawal. “That’s why you’re reading this tweet right now.” The inner circle “Twitter is simply the most interesting place on the internet,” he wrote this week. Instead, they have been forced to watch from their screens as the mercurial billionaire has wielded the platform itself publicly to brainstorm strategies for its future and pour scorn on critics of his plans, drumming up debate and spectacle for its users.
Most Twitter employees have received little to no direct interaction from Musk or his inner circle, sparking confusion internally.
#Warroom twitter torrent#
This account of Musk’s whirlwind start running Twitter is based on interviews with current and former Twitter staffers, people aware of Musk’s thinking, other correspondence and the torrent of public tweets made by the Tesla chief executive and his team after closing the $US44 billion buyout of the social media company on October 27. Some teams were ordered to work around the clock to deliver on Elon Musk’s new product vision, including plans to launch a premium subscription service for $8. Over just a few days, the war room deliberations led Musk to order mass job cuts and press ahead with new product plans, while seeking to reassure advertisers that the platform would not turn into a “free-for-all hellscape”. When former US President Donald Trump pulled a similar stunt, using Twitter as his central platform for it, the results were disastrous.One of Elon Musk’s first acts on taking over Twitter was to set up a secretive “war room” in the company’s San Francisco headquarters, surrounding himself with a cast of trusted lieutenants and thrashing out plans to transform the company’s stagnant business into a money-spinner. The concern was regarding then-incumbent Jair Bolsanaro, who was expected to contest the election results. X Æ a-Xii was also running around while Roth pitched a plan to address issues that could pop up in Brazil. X Æ a-Xii was also seen at the Twitter HQ on the day Musk strutted into the office carrying a sink. Yet, the most noticeable thing about the war room was not data charts or reports or filled whiteboards, but toys! Musk’s two-year-old had spread his toys all across the floor of the room. In this area, dubbed Musk’s “war room", the members were discussing moderation policy, which would be critical, especially in light of the Brazil elections. The infamously temperamental business magnate was in a large conference room on the second floor of the building, together with Roth and his new team. That could have been one likely reason that Musk’s toddler was at the office. There were Halloween festivities in progress in one-half of Twitter HQ, and some people had brought their children along with them. Lo and behold, X Æ a-Xii, one of Musk’s ten children, was to be found running around Musk’s “war room" right as he discussed the microblogging site’s moderation policies with Trust and Safety lead Yoel Roth.Īccording to a report by the Washington Post, it was on October 27 that this transpired. Yet, the world has learnt to expect the unexpected from Musk. The last thing you would expect in this melting pot of life-changing, culture-transforming decisions is a child. From laying off employees to revising the site’s moderation policies, Musk was geared up for a massive overhaul. Elon Musk’s takeover of Twitter was as chaotic and fast-paced as it gets.
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